Founded in 2020, Adventure Travel Networking (ATN) was created from a simple belief: that the adventure travel industry is stronger when we connect, collaborate and share knowledge.

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While adventure and experiential travel have continued to grow, we recognised the need for a dedicated UK network bringing together the businesses, destinations and people shaping this sector. ATN was created to provide that connection - an organisation that is truly for the trade, by the trade.

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Today, ATN is a thriving membership community connecting adventure tour operators, DMCs, DMOs, destinations, unique accommodation providers, travel service providers, trade associations and leading travel media. Through carefully curated events and networking opportunities, we help our members build trusted relationships, create new opportunities and stay connected to the evolving adventure travel landscape.

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At the heart of ATN is a shared commitment to adventure travel with positive impact. We champion experiences that encourage local engagement, responsible tourism and meaningful connections between travellers and the places they visit.

 

Our flagship event, the ATN Conference & Marketplace, takes place each February and brings together more than 250 travel professionals through a two-day hybrid programme of one-to-one business meetings, industry insights, networking and collaboration.

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If you are looking to connect with the UK adventure travel community, build relationships and create new business opportunities, ATN provides the platform to do exactly that.

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Founded and led by Pru Goudie, who brings more than 30 years' experience across the travel sector, ATN continues to grow as a trusted community helping shape the future of adventure travel.