2025 Market Insights & Adventure Travel Trends

As business accelerates into the New Year we kick off our conference with our ATN25 Market Insights panel session. Our findings are based on a number of bellwether reports conducted, that help us to take the pulse of the industry and gain an understanding of how things are shaping up for adventure travel in 2025.

Includes; Survey Presentation and discussion with Roy Barker, SPIKE Insight; Richard Skinner, Responsible Travel; & guests.

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All aboard the train

Operators are increasingly offering rail travel as an option for European product but there are challenges, such as multiple tickets, pricing, ticketing windows, bottlenecks at border controls, plus the additional challenges presented by the forthcoming EES and ETIAS. In this panel, we will discuss the experience of incorporating rail travel, plus we'll hear from rail guru Mark Smith of The Man in Seat 61, on how he sees the opportunities for rail travel developing, particularly in Europe, over the next 5 years or so.

Moderated by Richard Hammond, founder of Green Traveller;

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Geopolitics and the Impact on Adventure Travel 

Geopolitics is already impacting how and where we travel. In this presentation, Lloyd Figgins will identify the key areas of concern and explore ways we can reduce the impact of global threats on our business and customers. Lloyd will take us on a tour of the current geopolitical risks and the measures needed to effectively mitigate them.

 

Lloyd Figgins is the CEO of the TRIP Group and has advised many organisations on travel risk, including corporations, NGO’s and tour operators. He is the former Overseas Security Advisor to the British Government and author of The Travel Survival Guide.

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Communicating Impact: Why, What, and How

Sustainability expert Holly Tuppen and Founder & CEO of B Corp PR agency Lemongrass Marketing, Mirjam Peternek McCartney, will lead us through a presentation outlining why communicating impact is so important but more challenging than ever. This session will touch on authenticity versus greenwashing, educating and inspiring travellers, the importance of data, and measuring success.

A Q&A will follow the presentation, so bring along your questions! 

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To B or Not To B

So many travel businesses are signing up to B Corp certification but is it worth the time and investment? Does the fact that so many are signing up to it, devalue its currency? Are there alternatives worth considering, if so, what are they? In this panel, we'll hear from Tom Power from Pura Aventura (and Travel by B Corp) and Swoop Adventures about their B Corps journeys, plus we'll hear from Nadine Pinto from The Travel Corporation on why her organisation has gone down a different route.

Moderated by Richard Hammond, founder of Green Traveller; includes Thomas Power, Pura Aventura;

Nadine Pinto, The Travel Corporation; 

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From Clicks to Compass: Technology’s Impact on the Adventure Traveller’s Journey

Recent technological advancements have transformed the entire customer journey in adventure travel, from inspiration to the final experience. With AI's potential to disrupt traditional business models can the industry adapt? To address this subject we invite Peter Syme to present.

​Peter Syme has been involved with the travel industry extensively since the 1980's and is now a consultant for the travel industry, focusing on Business Consulting and Technology for tour operators & DMCs. 

 

Grow your bottom line through smart sustainability 

Did you know that with a little bit of human psychology, you can advance sustainability without huge investments and a lot of time? Did you know that smart sustainability improves your footprint and increases traveler satisfaction? 
BehaviorSMART will be delivering an insightful discussion around behaviour-based techniques that influence traveler choices and elevate their happiness. Practical cases and stories from the field will reveal how you can benefit from smart and simple actions that advance your sustainability journey. 

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Other panel sessions to be included are

• Gen Z - how to capture tomorrow's traveller 

• Destination Spotlight - update from around the globe

• Indigenous Tourism - the importance of supporting Indigenous communities

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​NB: Panel sessions may be subject to change​​​