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To Reach Today's Travellers, Think Beyond the Destination
by JoAnna Haugen If tourism was a journalist, it would be fixated on the question of where . When people “count countries,” what matters...

JoAnna Haugen
Oct 16, 20243 min read
200 views
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Three Things Travel Companies Should Know About Responsible Marketing
by JoAnna Haugen If there’s one thing we’ve heard in the tourism industry over the last few years, it’s that “business as usual” is no...

JoAnna Haugen
Jul 9, 20243 min read
253 views
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Three Reasons to Create Sustainable Products Travellers Want
by JoAnna Haugen When it comes to sustainable travel, the writing seems to be on the wall: Four out of five global travellers say...

JoAnna Haugen
May 10, 20233 min read
311 views
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Conscientious Consumers Seek Transparency; Tourism Industry Responds
by JoAnna Haugen Today’s consumers expect brands to do more than simply exist. They’re fed up with greenwashing and performative acts....

JoAnna Haugen
Mar 28, 20233 min read
213 views
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UK Tourism Brands Rethink the Workplace, Prioritising Flexibility and Staff Wellbeing
by JoAnna Haugen The global pandemic turned the tourism industry upside-down, but one of its most significant impacts didn’t have to do...

JoAnna Haugen
Oct 31, 20223 min read
158 views
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UK Walking Holidays Spike Amidst Perfect Storm of Global Issues, Travel Trends
by JoAnna Haugen The last two years have created the perfect storm for walking holidays: The COVID-19 pandemic kept people cooped up then...

JoAnna Haugen
May 24, 20222 min read
179 views
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War Gets Personal as UK Travel Brands Support Ukrainian Employees
by JoAnna Haugen In the immediate days after Russia’s invasion of Ukraine, the tourism industry galvanised its robust network of...

JoAnna Haugen
Mar 21, 20223 min read
75 views
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Printed travel brochures evolve, but haven’t gone out of style
by JoAnna Haugen Few things elicit wanderlust like vivid images of a lion on the prowl, colourful woven threads in an artisan’s worn...

JoAnna Haugen
Dec 16, 20212 min read
112 views
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Women and non-binary individuals supported by new Male Allyship Network
by JoAnna Haugen According to a recent PhocusWire article, women account for 54% of travel personnel worldwide, yet make up less than 20%...

JoAnna Haugen
Oct 28, 20213 min read
120 views
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VisitScotland's trade campaign helps influence visitors to enjoy outdoor spaces more respectfully
by JoAnna Haugen In January 2021, VisitScotland became the first national tourism board to declare a climate emergency. It also recently...

JoAnna Haugen
Oct 14, 20213 min read
156 views
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Tourism Declares, Future of Tourism Coalition Prepare for COP26
by JoAnna Haugen Wildfires were ripping across Turkey and Greece when the Intergovernmental Panel on Climate Change (IPCC) released its...

JoAnna Haugen
Aug 10, 20212 min read
160 views
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UK companies turn toward rail travel in 2021/22 recovery
by JoAnna Haugen In the months prior to the COVID-19 pandemic, teenage activist Greta Thunberg riled the world up with flight shaming....

JoAnna Haugen
Jun 28, 20212 min read
135 views
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