JoAnna Haugen
To Reach Today's Travellers, Think Beyond the Destination
by JoAnna Haugen If tourism was a journalist, it would be fixated on the question of where . When people “count countries,” what matters...
top of page
ATN NewsBlasts
Keeping you up to date with what's happening
in the adventure travel community
Search
JoAnna Haugen
Jul 93 min read
Three Things Travel Companies Should Know About Responsible Marketing
by JoAnna Haugen If there’s one thing we’ve heard in the tourism industry over the last few years, it’s that “business as usual” is no...
236 views0 comments
JoAnna Haugen
May 10, 20233 min read
Three Reasons to Create Sustainable Products Travellers Want
by JoAnna Haugen When it comes to sustainable travel, the writing seems to be on the wall: Four out of five global travellers say...
283 views0 comments
JoAnna Haugen
Mar 28, 20233 min read
Conscientious Consumers Seek Transparency; Tourism Industry Responds
by JoAnna Haugen Today’s consumers expect brands to do more than simply exist. They’re fed up with greenwashing and performative acts....
212 views0 comments
JoAnna Haugen
Oct 31, 20223 min read
UK Tourism Brands Rethink the Workplace, Prioritising Flexibility and Staff Wellbeing
by JoAnna Haugen The global pandemic turned the tourism industry upside-down, but one of its most significant impacts didn’t have to do...
153 views0 comments
JoAnna Haugen
May 24, 20222 min read
UK Walking Holidays Spike Amidst Perfect Storm of Global Issues, Travel Trends
by JoAnna Haugen The last two years have created the perfect storm for walking holidays: The COVID-19 pandemic kept people cooped up then...
173 views0 comments
JoAnna Haugen
Mar 21, 20223 min read
War Gets Personal as UK Travel Brands Support Ukrainian Employees
by JoAnna Haugen In the immediate days after Russia’s invasion of Ukraine, the tourism industry galvanised its robust network of...
75 views0 comments
JoAnna Haugen
Dec 16, 20212 min read
Printed travel brochures evolve, but haven’t gone out of style
by JoAnna Haugen Few things elicit wanderlust like vivid images of a lion on the prowl, colourful woven threads in an artisan’s worn...
110 views0 comments
JoAnna Haugen
Oct 28, 20213 min read
Women and non-binary individuals supported by new Male Allyship Network
by JoAnna Haugen According to a recent PhocusWire article, women account for 54% of travel personnel worldwide, yet make up less than 20%...
114 views0 comments
JoAnna Haugen
Oct 14, 20213 min read
VisitScotland's trade campaign helps influence visitors to enjoy outdoor spaces more respectfully
by JoAnna Haugen In January 2021, VisitScotland became the first national tourism board to declare a climate emergency. It also recently...
153 views0 comments
JoAnna Haugen
Aug 10, 20212 min read
Tourism Declares, Future of Tourism Coalition Prepare for COP26
by JoAnna Haugen Wildfires were ripping across Turkey and Greece when the Intergovernmental Panel on Climate Change (IPCC) released its...
149 views0 comments
JoAnna Haugen
Jun 28, 20212 min read
UK companies turn toward rail travel in 2021/22 recovery
by JoAnna Haugen In the months prior to the COVID-19 pandemic, teenage activist Greta Thunberg riled the world up with flight shaming....
135 views0 comments
bottom of page